Practices
Creative Direction
Directing ideas from initial brief through to final execution through strong client relationships, cultural insight, and years of production experience across artists and brands. Throughout my career, I’ve built a trusted creative network and work closely with directors, producers, and artists to ensure every element of a project feels culturally relevant, intentional, and creatively aligned with an overall vision.
Campaign Development
Expanding a single concept into a suite of assets across film, social and digital platforms. From music videos and visualisers - content should feel more then just social cutdowns, the focus is on creating cohesive bodies of work that feel unified while allowing each piece to stand on its own.
Guiding productions from brief through to final delivery with a clear understanding of creative and production limitations - knowing when to push an idea further and when to refine ambition in order to deliver the strongest possible outcome. I have extensive experience working closely with editors, motion designers, and colourists to shape the final piece while maintaining consistency across the a campaign.
Collaborating with artists and brands to shape ideas that authentically reflect the identity and world surrounding the music or brand. Strong ideas need an anchor - grounded in a contextual understanding of the culture, community, and creative landscape they emerge from.
