For Black Honey’s latest release SOAK, I had the pleasure of creatively directing the entire visual rollout.

The campaign spanned two music videos - one of which received an AIM Awards nomination - alongside five bespoke lyric videos developed specifically for the release. The lyric videos in particular became standout assets within the campaign, each interpreting its track through a distinct visual language while remaining cohesive as a set. Drawing directly from the album artwork, the designs embodied the tone, emotion, and texture of the songs, resulting in a unified yet varied body of work that extended the SOAK world across platforms.